Maffra Structure Plan

Share on Facebook Share on Twitter Share on Linkedin Email this link

Have your say on the Draft Maffra Structure Plan


The draft Maffra Structure Plan is now open for feedback until Monday 17 January 2022. Please use the links below to view the plan and submit your feedback:

  • View the Draft Maffra Structure Plan here
  • Provide feedback here



About the Maffra Structure Plan

The Maffra Structure Plan will provide a long-term strategic vision to guide the future growth of the town and a clear planning framework that ensures growth and development occurs in appropriate locations and in a coordinated way over the next 20 years.

In particular, the Maffra Structure Plan seeks to:

  • help influence, manage and facilitate change to land uses, buildings and public spaces in accordance with relevant state, regional and local planning policy
  • assess the suitability and proposed locations of future residential growth
  • identify the key infrastructure required to provide future growth
  • identify land for future commercial, industrial and community services and facilities to support growth
  • guide future residential land use and development

Once completed, the Maffra Structure Plan will be used to support formal changes to the Wellington Planning Scheme through revised planning provisions, and to implement the Plan’s land use recommendations.


Why does Maffra need a Structure Plan?

The purpose of preparing the Maffra Structure Plan is to manage growth in a way that ensures the important attributes of Maffra are retained, and good design outcomes can be achieved as well as to facilitate change to accommodate housing and employment growth.

Planning for towns is linked to growth and planned upgrades in infrastructure (such as drainage, community infrastructure and public spaces) that deliver community benefits.

The benefits of structure planning are to provide:

  • greater certainty for the community in terms of future growth
  • a framework for the transition of the town in response to a growing population and demand for developable land
  • a coordinated approach to delivery of key infrastructure (including drainage)
  • clear guidance for future land use and built form outcomes to support timely decision making

Despite the apparent amount of residential zoned land, drainage issues and development costs have stifled new residential development and land release opportunities, resulting in a current shortage of residential land available to the market.

In addition to this undersupply, there is growing evidence to suggest an increased trend in people moving to regional areas for reasons such as housing affordability, a change in flexibility of working arrangements (i.e., more people working from home), seeking a better lifestyle option, or simply returning from the cities to where they grew up.‍


Current status

The draft Maffra Structure Plan is on public exhibition from Monday 15 November 2021 – Monday 17 January 2022.

All comments and feedback on the draft Structure Plan should be lodged with Council using one of the following methods by 5pm on Monday 17 January 2022.

1. Via the General Submission Portal on this page (see below)

2. In writing to the following address: Strategic Planning Team, Wellington Shire Council, 18 Desailly Street, (PO Box 560) Sale VIC 3850

3. Via email to planning@wellington.vic.gov.au

4. Via the Comments and Feedback form available at our stand outside Maffra Woolworths, where Council officers will be available to chat about the draft Maffra Structure Plan*

Session 1: Monday 6 December 2021 from 12pm – 2pm*

Session 2: Wednesday 8 December 2021 from 4pm – 6pm*


*Please note, these dates and times are subject to change. Please continue to refer to this page, and/or the Maffra Structure Plan webpage on Council’s website here for the most up to date information.

If you would like to discuss the project in more detail, or ask any questions, please contact the Strategic Planning Team on 1300 366 244 or planning@wellington.vic.gov.au

All of the comments and feedback received from the exhibition period will be considered and where appropriate to do so, used to inform the final Maffra Structure Plan. ‍


Next steps

At the conclusion of the consultation period, Council Officers and Mesh Planning will review all of the comments and feedback received and prepare a final draft Structure Plan for consideration by Council at a future meeting.

Anyone who has submitted comments or feedback during the process will be notified of the time and date of the proposed Council Meeting and afforded the opportunity to review the final draft Structure Plan, prior to consideration for formal adoption.


Further information

If you have further questions regarding the Maffra Structure Plan project, or would like to be placed on the correspondence list, please contact the Strategic Planning Team on 1300 366 244 or email planning@wellington.vic.gov.au






Have your say on the Draft Maffra Structure Plan


The draft Maffra Structure Plan is now open for feedback until Monday 17 January 2022. Please use the links below to view the plan and submit your feedback:

  • View the Draft Maffra Structure Plan here
  • Provide feedback here



About the Maffra Structure Plan

The Maffra Structure Plan will provide a long-term strategic vision to guide the future growth of the town and a clear planning framework that ensures growth and development occurs in appropriate locations and in a coordinated way over the next 20 years.

In particular, the Maffra Structure Plan seeks to:

  • help influence, manage and facilitate change to land uses, buildings and public spaces in accordance with relevant state, regional and local planning policy
  • assess the suitability and proposed locations of future residential growth
  • identify the key infrastructure required to provide future growth
  • identify land for future commercial, industrial and community services and facilities to support growth
  • guide future residential land use and development

Once completed, the Maffra Structure Plan will be used to support formal changes to the Wellington Planning Scheme through revised planning provisions, and to implement the Plan’s land use recommendations.


Why does Maffra need a Structure Plan?

The purpose of preparing the Maffra Structure Plan is to manage growth in a way that ensures the important attributes of Maffra are retained, and good design outcomes can be achieved as well as to facilitate change to accommodate housing and employment growth.

Planning for towns is linked to growth and planned upgrades in infrastructure (such as drainage, community infrastructure and public spaces) that deliver community benefits.

The benefits of structure planning are to provide:

  • greater certainty for the community in terms of future growth
  • a framework for the transition of the town in response to a growing population and demand for developable land
  • a coordinated approach to delivery of key infrastructure (including drainage)
  • clear guidance for future land use and built form outcomes to support timely decision making

Despite the apparent amount of residential zoned land, drainage issues and development costs have stifled new residential development and land release opportunities, resulting in a current shortage of residential land available to the market.

In addition to this undersupply, there is growing evidence to suggest an increased trend in people moving to regional areas for reasons such as housing affordability, a change in flexibility of working arrangements (i.e., more people working from home), seeking a better lifestyle option, or simply returning from the cities to where they grew up.‍


Current status

The draft Maffra Structure Plan is on public exhibition from Monday 15 November 2021 – Monday 17 January 2022.

All comments and feedback on the draft Structure Plan should be lodged with Council using one of the following methods by 5pm on Monday 17 January 2022.

1. Via the General Submission Portal on this page (see below)

2. In writing to the following address: Strategic Planning Team, Wellington Shire Council, 18 Desailly Street, (PO Box 560) Sale VIC 3850

3. Via email to planning@wellington.vic.gov.au

4. Via the Comments and Feedback form available at our stand outside Maffra Woolworths, where Council officers will be available to chat about the draft Maffra Structure Plan*

Session 1: Monday 6 December 2021 from 12pm – 2pm*

Session 2: Wednesday 8 December 2021 from 4pm – 6pm*


*Please note, these dates and times are subject to change. Please continue to refer to this page, and/or the Maffra Structure Plan webpage on Council’s website here for the most up to date information.

If you would like to discuss the project in more detail, or ask any questions, please contact the Strategic Planning Team on 1300 366 244 or planning@wellington.vic.gov.au

All of the comments and feedback received from the exhibition period will be considered and where appropriate to do so, used to inform the final Maffra Structure Plan. ‍


Next steps

At the conclusion of the consultation period, Council Officers and Mesh Planning will review all of the comments and feedback received and prepare a final draft Structure Plan for consideration by Council at a future meeting.

Anyone who has submitted comments or feedback during the process will be notified of the time and date of the proposed Council Meeting and afforded the opportunity to review the final draft Structure Plan, prior to consideration for formal adoption.


Further information

If you have further questions regarding the Maffra Structure Plan project, or would like to be placed on the correspondence list, please contact the Strategic Planning Team on 1300 366 244 or email planning@wellington.vic.gov.au





Page last updated: 19 January 2022, 12:18